I-Innovate
A future-focused NGO, providing and sponsoring STEAM programmes.
Brief:
I-Innovate required a brand and digital presence that reflected its forward-thinking approach to STEAM education and its commitment to creating meaningful impact.
As the organisation evolved, its existing identity no longer captured the scale, ambition, or future-focused nature of its work. The brand needed to communicate innovation and credibility, while clearly articulating its dual model of programme delivery and community sponsorship.
Flipside Up was engaged to lead a complete brand redesign and develop a distinctive, forward-thinking website that would stand out within the education sector. The brief extended beyond digital presence to include ongoing social media management and event-based print materials, ensuring the new identity could be consistently applied across every touchpoint.
The challenge was to create a bold, modern brand that felt innovative and aspirational, while remaining clear, accessible, and purpose-driven.
Solution:
We approached the I-Innovate project as a complete visual and digital evolution.
The logo was refined and modernised to feel sharper, cleaner, and more forward-looking, while still retaining recognisability. The colour palette was refreshed to feel more vibrant and energetic, reinforcing the organisation’s focus on innovation and future-ready learning. Typography was carefully selected to introduce a contemporary, confident tone that aligned with STEAM and technology-driven education.
Together, these updates created a more cohesive and future-focused brand identity that feels innovative, credible, and distinctive within the education space.
The refreshed identity was then translated into a bold, visually engaging website designed to stand apart from traditional education platforms. Dynamic layouts, strong visual contrast, and structured content blocks were used to create a sense of momentum and clarity, while ensuring usability remained central.
Beyond brand and website, we continue to support I-Innovate through monthly social media management and event-based print design, ensuring consistency across digital and physical touchpoints.
The result is a modern, energetic brand ecosystem that reflects I-Innovate’s ambition and supports both programme growth and community impact.
Services:
Brand and Strategy
Brand positioning and identity
Product and ecosystem definition
Language, tone of voice, and messaging
Digital Experience
Website strategy, UX, and UI design
Website development
Platform & Infrastructure
CRM implementation and ongoing management
Website hosting and technical maintenance
Custom system integrations
Tracking & Performance
Custom tracking setup and configuration
Performance monitoring and reporting
Ongoing optimisation and support
Software
Website Hosting
Secure, scalable hosting to support the Vzable website and education platform.
Email and Marketing Automation
CRM and automation tools to manage communication, onboarding, and ongoing engagement.
Email Hosting
Centralised email signature management to ensure brand consistency across teams.
Branding Concept:
The rebrand centred on connection, movement, and possibility.
We introduced a system of connected lines within the logo and extended this visual language across the wider brand. The lines represent networks, collaboration, and the interconnected nature of STEAM disciplines, reflecting how science, technology, engineering, arts, and mathematics converge to create innovation.
This connected-line motif became a core design element throughout the website and supporting materials, appearing in layouts, backgrounds, and graphic overlays to create a sense of flow and forward momentum.
The colour palette was refreshed to feel energetic and future-focused. Variations of blue form the foundation, symbolising trust and technology, while bright green and accents of purple introduce vibrancy and creativity. Together, the palette creates a dynamic, innovative aesthetic that stands apart from traditional education branding.
The result is a cohesive and flexible identity that feels modern, bold, and distinctly forward-thinking, reinforcing I-Innovate’s role as a catalyst for future-ready learning.
Website Design:
The website was designed to reflect I-Innovate’s innovative and future-focused approach to STEAM education. The goal was to create a digital experience that felt bold, engaging, and distinctly different from traditional education websites, while remaining clear and easy to navigate.
Dynamic layouts, layered visual elements, and vibrant colour accents were used throughout the site to create a sense of energy, discovery, and forward momentum. The connected-line motif from the brand identity was carried into the website as a recurring visual element, reinforcing themes of innovation, collaboration, and interconnected learning.
Content was carefully structured to communicate I-Innovate’s programmes, impact, and mission, while guiding users naturally through the site. The result is a visually distinctive platform that captures the organisation’s ambition, showcases its work, and positions I-Innovate as a leader in future-ready STEAM education.
